Adventurocity is a media and travel company founded by Rick Green and Brian K. Smith. Our aim is to encourage in people a conscious intent to wander the world with a specific attitude in order to achieve an awareness of their surroundings and a heightened sense of self. It is what we believe is expressed in our motto, "Why take a trip when you can have an adventure?"

It can be said that all of life is a magical journey, an exploration of our outer and inner worlds. You don’t need to travel to the ends of the earth to be on a trip. A walk to the corner store, done with conscious awareness, is no different than a voyage to the high Himalayas. A specific attitude, a particular way of looking at the world, when connected to certain techniques of obtaining this perspective, makes everything in the world new and magical again.

We are all ambassadors for our own cultures and our own selves. Conscious of this, we wander the world with the goal of meeting other people and trying to leave the world a better place than they found it. Traveling with mindful awareness, we often see in others something of ourselves. Who to meet? How to open a dialogue? Who and why to help? How to do it? Where? When? Why? That is the journey.